10.04.2025 [HIFL]

 


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From the Era of Channel Surfing to the Era of On-Demand Access

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Still Never Just a Game: The 2026 World Cup and What It Reveals

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 TITLE <North American World Cup Series 1> Still Never Just a Game: The 2026 World Cup and What It Reveals  1. Why North America? — The Meaning and Reality of the 2026 World Cup's Three-Nation Co-Hosting Why the U.S., Canada, and Mexico Were Bundled Together   The three-nation co-hosting of the 2026 World Cup was the result of FIFA's revenue maximization strategy aligning with American interests — a direction that also fit naturally with the narrative of the North American continent coming together as a single stage.   For FIFA, expansion meant revenue. With the 2026 tournament expanding from 32 to 48 nations, the number of matches jumped from 64 to 104, and a single country's infrastructure simply couldn't absorb that volume. The three-nation co-hosting structure solved the problem of distributing matches while simultaneously maximizing profits. FIFA estimates total revenue from the 2026 tournament at around $11 billion — nearly double what Qatar generated.   T...
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How scoring growth of NCAA Division I Men’s Soccer helps the Future of American Soccer

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